Privacy Policy

Privacy Policy

Wavy Winds and Notice of Privacy Practices

Updated on November 1, 2018.

This Notice of Privacy Practices (“Notice”) applies to personal information collected, processed, or stored by Wavy Winds and, online at, Wavy Winds mobile applications or accessed through your mobile device (Collectively, “Services”). This Notice describes the extent of collection and use for these Wavy Winds, LLC, entities and Services.

This Privacy Policy page will explain the following:

Why We Collect & Use Information
What Information We Collect & Share
The Use of Information Technologies in Data Collection
Managing Your Preferences
Ownership of Customer Data
Additional Disclosures (including COPPA, California Privacy Rights, International)
Safeguarding Information
Interest-Based Advertising

Your access to and use of our Services means you agree to the terms in this Notice and our Legal Notice.

If you have any questions about this Notice, please contact our Customer Service department:

Via email at
By phone at 1-888-529-2254
By mail at:
Wavy Winds High End Affinities
25 E Mosholu Parkway N
Suite 4H
Bronx, NY 10467


Wavy Winds understands fully that you entrust your data to us. Our collection and use of customer data is guided by our high standards of integrity.

We may use the information we collect for the following primary reasons:

– Product & Service Fulfillment
– Marketing, Promotions & Advertising
– Internal Operations (OPS)
– Fraud Prevention, Security & Compliance (SEC)

We may combine information collected from different sources.

How we collect and use inforation

1. Product & Service Fulfillment

– To complete, fulfill, manage, and communicate with you about transactions;
– To establish and service your online profile on one of our websites or mobile applications;
– To provide customer service and alert you to product or shipping information;

2. Marketing, Promotions & Advertising

To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices);
To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps);
To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and
To administer contests, sweepstakes, promotions, surveys, and focus groups.
3. Internal Operations (OPS)

To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service;
To conduct research and analytics related to our operations; and
To perform other logistics and operation activities as needed.
4. Fraud Prevention, Security and Compliance (SEC)

To protect our assets and prevent fraudulent transactions;
To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in store;
To protect the security and integrity of our Services and our data; and
To assist law enforcement and respond to legal/regulatory inquiries.
The rest of this Notice refers to the collection and useof the codes above (FUL; ADV; OPS; SEC). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.


We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled services, and information we collect about you from third party sources. The following are select examples of the types of information we may collect and share:

Information you provide:
We collect various information when you create a profile, place an order, create a registry or take advantage of other programs online or in store. Information we may collect includes: Name, Address (billing and shipping), Zip code, email address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birth date, and Security question answers. (To express your preferences related to information you provide, go to the Manage Your Preferences section below).

Technology-Enabled Collection Services:
We collect data when you visit our websites, use our mobile applications, shop in our stores, or interact with our wireless services and other technologies. This information is either automatically collected or is customer initiated. (For more details, see Our Use of Information Technologies section below).

Transaction Information:
Transaction Information includes items purchased and date and time of your transaction, for in-store or online purchases.
When you make a purchase or create a gift registry, we may share information about you and your transaction with other companies necessary to process your transaction or offer you products or services that may be of interest.

(Clienteling/Client Book)
A Wavy Winds sales associate(s) may ask your permission to enter your information into their client book. This is so that the associate can communicate with you on a one-to-one basis about Wavy Winds products, services, and promotions that may be of interest to you or fulfill orders at your requests. Information sales associates collect includes: Name, Telephone number(s), Email, Credit card number (so transactions may be made on the client’s behalf and at your request) and Address (billing and shipping). Information stored in our client book may be accessed and used by other Wavy Winds personnel.

Affiliate & Subsidiary Sharing:

We may share your information within Wavy Winds, Inc., its affiliates, and subsidiaries (including Bloomingdale’s and Bluemercury). This Notice does not cover the privacy practices of Bloomingdale’s or Bluemercury.

Third Parties:

We may receive your updated shipping information from a third party carrier.
We may collect or use information made available to us through third party platforms, online databases and directories, or other means. We specify that data sourced from a third party must be legitimately and legally obtained. Some or all of this information may be governed by the privacy statements of the third party.
We may share information with third parties who provide services to us or who work with us to offer products or services online or in our stores. Wavy Winds also may share information with third parties so that they may directly offer their products or services to you if we think they may be of interest to you.
We participate in consortiums with partners to share information or match (look alike or similar) customer data. When shared, this information is de-identified or anonymized.


The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:

Cookies, Pixel Tags

On our websites and other digital platforms, we use Cookies, Pixel Tags.

What is a cookie?

A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user’s website activity.

At Wavy Winds we use two kinds of Cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag. Persistent cookies last from visit to visit; they do not go away when you exit your browser. We use persistent cookies to enable an easier log-in process, give you a more personalized shopping experience, or help you navigate our website more efficiently. For example, we use persistent cookies to show you items you have previously browsed.

Website Optimization Services

Wavy Winds shares data with Google Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially, and are not permitted to share data collected with parties other than Wavy Winds. Credit card or password data is not collected through Google Analytics. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.

Interest-Based or Online Behavioral Advertising

Wavy Winds uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

For additional information on interest-based advertising and options for managing preferences, click here.

Social Network & New Tech Advertising Programs

Wavy Winds has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in Wavy Winds through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties). This matching allows us to deliver relevant, interest-based ads on those companies’ networks.

You can manage your preferences for many of these advertising programs through the links provided below:

Do Not Track
Wavy Winds does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above. For more information on Do Not Track please visit

Wavy Winds Mobile Applications
Wavy Winds offers mobile applications that you may download from your phone or smart device’s “app store” as well as apps that you can download from your Internet-connected devices (e.g., smart television).


This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Access to Accounts, Online Profiles, and Orders

If you are a registered user of, you can update your information in My Account.
If you have questions about your order, you may check your order status online in My Order.
If you are an international customer, and want to access your information, please click here to send an email to our international customer services teams who will be happy to assist you.

Data Sharing Preferences
If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

By mail at:
Wavy Winds High End Affinities
ATTN: Privacy Office
25 E Mosholu Parkway N
Suite 4H
Bronx, NY 10467

Customers who would like to end their one-to-one relationship with a Wavy Winds sales associate can do so through the following methods:

Text the associate directly asking to end the client relationship and stop communication with that associate;
Calling the associate directly and asking to end the one-to-one relationship;
Visiting the associate in the Wavy Winds store and asking to end the one-to-one relationship; or
Calling our Customer Service department at 1-888-529-2254.
Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate’s client book. Your information will still be retained by Wavy Winds and may be used by other sales associate’s if you begin a new one-to-one relationship.

Email Communications

Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from Wavy Winds at a specific email address, you may:
Use the unsubscribe link in the footer of any email sent by
Unsubscribe by signing into your account on, clicking on my profile and indicating your opt-out preference.
Or contact us:
By mail at:
Wavy Winds High End Affinities
ATTN: Privacy Office
25 E Mosholu Parkway N
Suite 4H
Bronx, NY 10467

*Note: It may take up to 10 business days to process your request.

Customer Survey Emails: We may separately send surveys, via email, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from Wavy Winds, you may use the unsubscribe link at the bottom of any survey emails.

Specialized Email Programs: You may have signed up for one of our specialized email programs. To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

Website & Online Services Preferences

Cookies & Flash Cookies: Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s). If you block cookies from, you will not be able to make purchases on our website. To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device please click here and you will be directed to the Settings Manager on Adobe’s website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.
Website Optimization Services:

If you would like to opt-out of Google Analytics on a per browser basis, please click here to download the Google Analytics opt-out broswer add-on. For more information on Google analytics, click here.

Interest-Based Adverting: If you would like to opt-out of interest-based advertising, please click here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Wavy Winds; however, these ads may not be as relevant to you.

Note: To opt-out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.


If Wavy Winds or any of its subsidiaries is sold to or otherwise acquired by a third party, all Wavy Winds data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Wavy Winds, Inc. or the affected subsidiary sites.


Information About Children Under 13
The Children’s Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example – name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.

If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children’s Online Privacy Protection Act, which includes providing notice and choice to each child’s parent or guardian before collecting any personal information.

Your California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of personal information shared with third parties and used for direct marketing purposes and the name and address of the third parties that received such personal information. If you are a California resident and want a copy of this notice, please submit a written request to the following address: Wavy Winds Customer Service, 25 E Mosholu Parkway N; Suite 4H; Bronx, NY 10467. In your request, please specify that you want a “Your Wavy Winds California Privacy Rights Notice.” Please allow 30 days for a response.

If you are a minor under 18 and have a profile on, you may ask us to remove reviews or other content that you posted on the site by writing to We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.

International Customer Privacy

To fill international orders, will carefully process your personal information with at least the same level of privacy protection consistent with the former U.S. – EU Safe Harbor Privacy Principles and the U.S. Swiss Safe Harbor Privacy Principles established by the U.S. Department of Commerce. Borderfree also agrees not to sell, transfer, or otherwise use your information other than for processing international shipments.

Our practices are consistent with both the EU and Swiss Safe Harbor Privacy Principles. is committed to resolving any customer concerns regarding their privacy. If a customer feels that their privacy may have been violated, based on the Safe Harbor Principles, will attempt to directly resolve the complaint.

Customers shipping internationally who wish to contact to:

Inquire about or update their personal information;
Make a complaint about the collection or use of their personal information;
Comment on or ask questions regarding this Notice;
Please email us at

SAFEGUARDING INFORMATION has put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other individuals and or entities with nefarious intentions.

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